Web 2.0 Stores > Fast, Simple, Search Engine Friendly Ecommerce

You were likely following the news, so I’ll cut things short - today was the WWDC, and together with a bunch of other cool news, Apple launched a new website. “Great!”, I hear you say correctly. The new website is beautiful. Except for where it isn’t - content organization. The screenshot above portrays the new navigation scheme on Apple.com (specifically, the new iPod+iTunes page). I have to wonder what crossed their minds that made them mix products (like the iPod models) with accessories and user actions (”Download iTunes”) in the same navigation bar. I mean, that’s mixing apples (pun intended) and oranges. I know once you do something cool - like that awesome new navigation - you want to use it everywhere, but this is Apple - come on guys, you sure as hell can do better than that in terms of information architecture.