Web 2.0 Stores > Fast, Simple, Search Engine Friendly Ecommerce

Vdiddy is a new video aggregator from LoftLab, the makers of the Mobsaver shopping comparison tool. The site serves up a daily buffet of videos from twelve of the most popular video destinations: YouTube, Metacafe, MySpace Video, Yahoo Video, Grouper, iFilm, AOL Video, DailyMotion, Revver, Sharkle and Break.com. What’s more, you can play all the videos on the site itself, the idea being that you can get a glimpse into what’s popular on these sites without firing up the individual URLs. It’s essentially a lightweight version of video aggregators like Dabble and VideoBomb, the so-called “Digg for Video”. That said, Digg even have their own video section now - it’s getting a lot of usage. Vdiddy is clearly more of a spare time project than potential business, and it wears thin pretty quick. The reason for that is telling: video-sharing is less about the videos themselves and more about the social features like commenting, rating and finding people who share your interests. But these video aggregators face another problem: YouTube has all the users and all the content, meaning there’s little motivation to visit all the other video sharing sites. It’s almost like building an aggregator for online auctions, when visiting eBay would suffice.