Web 2.0 Stores > Fast, Simple, Search Engine Friendly Ecommerce

Visible.net is a new provider of state-of-the-art ecommerce and online marketing services.

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Florida-based social network Multiply, which reports nearly 3 million users and $6 million in funding, will officially announce its social bookmarking tool tomorrow. The platform already supports blogs, video, photos and music, but the bookmarking feature adds the ability to share, tag, and discuss your favorite pages. Since Multiply is focused on sharing with your immediate friends and family (it’s really the anti-MySpace), they also provide privacy controls that allow you to share bookmarks with the whole world or just a few users. You can see an example of the service here, and a quick scan of the site suggests they’ve been testing it for a while - it’s available in Mashable’s Multiply account, for instance. The system is also integrated with Multiply’s message boards, which means you receive a notification whenever your friends add new bookmarks. It’s hooked up to Multiply’s tagging system, too: a users’ bookmarks, photos, videos and blog entries on a topic are all accessible via the same tag. Multiply are very much committed to private sharing among your friends, and that has some serious drawbacks - just like Xanga, the network is fairly insular, preventing the insane growth curve experienced by MySpace, Friendster, Piczo, YouTube and others. I suspect that Multiply’s bookmarks feature will be more of the same: just like Xanga Videos, it’ll be adored by the site’s own community, but unheard of elsewhere. Multiply’s advantage, of course, is that it has a unique angle - something that the scores of new social networks often lack.

Social bookmarking with Multiply

Launching officially today is Seattle-based startup Trailfire. Trailfire is a Firefox and Internet Explorer extension with a web-based frontend which combines social bookmarking, annotation, and trails (or a sequence of webpages). It’s also one of many alike social bookmarking services which feature a Firefox extension with a frontend web interface to add to it - BlueOrganizer, Diigo, StumbleUpon and BlueDot are some that come to mind (although there a few others). The idea is quite simple. Users annotate a series of web pages and form a ‘trail’ of inter-related pages together - one site leading to another, and so on. Once a trail is complete and the user is happy with it, Trailfire enables you to blog it, send it to your friends, publish it to Trailfire’s own service, or even post it to popular social networks like MySpace, Friendster, Piczo, Xanga and hi5. What I like about Trailfire is that it’s a really good and general tool which is actually quite powerful when it comes to it. You can use it just for fun, make a simple five-page trail and post it on your MySpace profile, or conduct a serious research project with hundreds of sites and pages, and it’ll work just as well. Where there might be a problem, again, comes down to the execution - will Trailfire be original, creative, and good enough to gain the same kind of traction as its competitors?

Since April of this year, the social bookmarking del.icio.us has provided the option to add users to your network and gain fans - people who like your bookmarks and have added you to their network. Last night they extended this functionality even further - you can now create a “network badge” to put on your site. The badge displays the message “Add Me to your del.icio.us network” as well as some optional stuff like your del.icio.us username, your network count and your fan count. Here’s Mashable’s button (although I don’t use del.icio.us much these days).